News: Crowe Horwath International announces global rebrand

Date: May, 2018

TORONTO, ON – May 10, 2018 –  Crowe Soberman LLP is celebrating the announcement made by Crowe Horwath International, the eighth largest global accounting network, that the network will rebrand.  Crowe Soberman has been a member of the Crowe network since 2010.

Crowe Horwath International will rename to Crowe Global.  The rebrand will see most of the over 220 member firms globally adopt the name Crowe, reflecting the increasingly integrated and seamless nature of the network as well as its shared values and core purpose. While our firm will remain named Crowe Soberman, we are enthusiastic about elevating the Crowe profile throughout our region.

The move will assist in promoting the network’s shared knowledge and global resources in response to changing client needs, driven by digitalization and the borderless world of modern business. The change of brand happens shortly after another significant development for the network, the appointment of a new Global CEO, David Mellor, who took over leadership as of 1 April, 2018.

Under the new brand and leadership, Crowe Global reaffirms its determination to drive forward the profession and increase discussion of audit, tax, risk and consultancy issues at board level globally.

 Jerry Cukier, Crowe Soberman Managing Partner comments:

“We are very proud to be part of the Crowe network of firms that are consistently recognized for their market-leading expertise. While we will remain Crowe Soberman, we will continue to enjoy the strong brand recognition of Crowe globally and will confidently promote the Crowe brand in the Greater Toronto Area, the province of Ontario and throughout Canada.”

 David Mellor, Chief Executive Officer of Crowe Howarth International, comments:

 “We distinguish ourselves by bringing smart decisions that deliver lasting value to clients, talent, and the communities where we live and work. The rebrand provides the perfect platform for our trusted professionals to continue to share knowledge and resources which are of great benefit to the boardroom and in the countries and markets that we service.”

In line with the rebrand, the Crowe firms will launch a new look website, as well as a handle for social media site Twitter @CroweGlobal.

About Crowe Soberman LLP

Celebrating 60 years in the Toronto community, our 29 partners and 160 team members make Crowe Soberman one of the leading accounting & advisory firms in Canada. We are Chartered Professional Accountants, tax professionals and financial consultants to high-net-worth individuals, not-for-profit entities, and entrepreneurial companies.  We focus on the health care; construction & real estate; manufacturing & distribution; sports, entertainment & media; professionals; information technology and retail industries.  Our financial consulting services include: Business Valuation, Claims Valuation, Corporate Recovery & Insolvency, Corporate Workout & Turnaround Strategies, Indirect Tax, Due Diligence & Forensic Investigation, Estates & Trusts, HR Consulting, Litigation Support, Mergers & Acquisitions, Personal Insolvency and Succession Planning.

For further information contact: Heather MacDonald-Santiago, Director, Marketing & Communications at h.macdonald@crowesoberman.com or visit www.crowesoberman.com.

 About Crowe Global

Ranked eighth largest accounting network in the world, Crowe Global has over 220 independent accounting and advisory firms in 130 countries. For almost 100 years, Crowe Global has made smart decisions for multinational clients working across borders. Our leaders work with governments, regulatory bodies and industry groups to shape the future of the profession worldwide. Their exceptional knowledge of business, local laws and customs provide lasting value to clients undertaking international projects.

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